SKINCARE
CHARMIS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 17th of 22 in SKINCARE
Buying Intent
8.06
17th in category
Brand Trust
—
index value
Brand Desire
14.43
index value
As of Oct ’26, CHARMIS records a Buying Intent index of 8.06, placing it 17th of 22 brands measured in SKINCARE. Its Brand Trust index reads — and Brand Desire 14.43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2.31 | 1.41 |
| Nov ’25 | — | 8.46 | 5.16 |
| Oct ’26 | — | 14.43 | 8.06 |