FABRICARE
COMFORT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 14th of 15 in FABRICARE
Buying Intent
1.02
14th in category
Brand Trust
—
index value
Brand Desire
1.67
index value
As of Oct ’26, COMFORT records a Buying Intent index of 1.02, placing it 14th of 15 brands measured in FABRICARE. Its Brand Trust index reads — and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.93 | 1.60 | 1.95 |
| May ’25 | 5.50 | 2.74 | 5.45 |
| Jun ’25 | 1.07 | 2.20 | 1.50 |
| Jul ’25 | 12.77 | 1.55 | 7.98 |
| Aug ’25 | 13.45 | 6.93 | 11.73 |
| Oct ’25 | 5.49 | — | 3.07 |
| Nov ’25 | 1.21 | — | 0.61 |
| Feb ’26 | — | 4.96 | 3.03 |
| May ’26 | — | 0.93 | 0.57 |
| Oct ’26 | — | 1.67 | 1.02 |