SKINCARE
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 19th of 22 in SKINCARE
Buying Intent
1
19th in category
Brand Trust
2
index value
Brand Desire
—
index value
As of Aug ’26, DOVE records a Buying Intent index of 1, placing it 19th of 22 brands measured in SKINCARE. Its Brand Trust index reads 2 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 2 | — | 1 |
| Apr ’26 | 39 | 3 | 21 |
| May ’26 | 7 | 1 | 4 |
| Jun ’26 | — | 1 | 1 |
| Aug ’26 | 2 | — | 1 |