MALL
FASHION CITY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 10 in MALL
Buying Intent
2
6th in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Aug ’26, FASHION CITY records a Buying Intent index of 2, placing it 6th of 10 brands measured in MALL. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 4 | — | 2 |