MALL
PHOENIX UNITED — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 10 in MALL
Buying Intent
190
1st in category
Brand Trust
170
index value
Brand Desire
168
index value
As of Aug ’26, PHOENIX UNITED records a Buying Intent index of 190, placing it 1st of 10 brands measured in MALL. Its Brand Trust index reads 170 and Brand Desire 168. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 3 | 2 |
| Jun ’26 | 123 | 106 | 127 |
| Jul ’26 | 132 | 122 | 140 |
| Aug ’26 | 170 | 168 | 190 |