MALL
PHOENIX UNITED — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 6 in MALL
Buying Intent
127
1st in category
Brand Trust
123
index value
Brand Desire
106
index value
As of Jun ’26, PHOENIX UNITED records a Buying Intent index of 127, placing it 1st of 6 brands measured in MALL. Its Brand Trust index reads 123 and Brand Desire 106. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 3 | 2 |
| Jun ’26 | 123 | 106 | 127 |