MALL
PHOENIX MARKETCITY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 10 in MALL
Buying Intent
4
4th in category
Brand Trust
7
index value
Brand Desire
1
index value
As of Aug ’26, PHOENIX MARKETCITY records a Buying Intent index of 4, placing it 4th of 10 brands measured in MALL. Its Brand Trust index reads 7 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 4 | 4 | 6 |
| Feb ’26 | 99 | 57 | 85 |
| Mar ’26 | — | 8 | 5 |
| Jul ’26 | — | 2 | 1 |
| Aug ’26 | 7 | 1 | 4 |