MALL
PHOENIX MARKETCITY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 6th of 7 in MALL
Buying Intent
1
6th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Jul ’26, PHOENIX MARKETCITY records a Buying Intent index of 1, placing it 6th of 7 brands measured in MALL. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 4 | 4 | 6 |
| Feb ’26 | 99 | 57 | 85 |
| Mar ’26 | — | 8 | 5 |
| Jul ’26 | — | 2 | 1 |