DIVERSIFIED
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 43rd of 59 in DIVERSIFIED
Buying Intent
2
43rd in category
Brand Trust
3
index value
Brand Desire
—
index value
As of Sep ’26, ITC records a Buying Intent index of 2, placing it 43rd of 59 brands measured in DIVERSIFIED. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 5 | 9 | 8 |
| Jun ’26 | — | 40 | 22 |
| Jul ’26 | — | 3 | 2 |
| Sep ’26 | 3 | — | 2 |