FACE WASH
MINIMALIST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 15 in FACE WASH
Buying Intent
20.14
4th in category
Brand Trust
36.13
index value
Brand Desire
—
index value
As of Oct ’26, MINIMALIST records a Buying Intent index of 20.14, placing it 4th of 15 brands measured in FACE WASH. Its Brand Trust index reads 36.13 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 3.31 | 2.02 |
| Oct ’26 | 36.13 | — | 20.14 |