SPICES

MOM CHOICE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 12th of 16 in SPICES

Buying Intent

12th in category

Brand Trust

index value

Brand Desire

—

index value

As of Jun ’26, MOM CHOICE records a Buying Intent index of 2, placing it 12th of 16 brands measured in SPICES. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
May ’26	—	4	2
Jun ’26	3	—	2

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