SKINCARE
OLAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 16th of 22 in SKINCARE
Buying Intent
10.51
16th in category
Brand Trust
10.38
index value
Brand Desire
7.34
index value
As of Oct ’26, OLAY records a Buying Intent index of 10.51, placing it 16th of 22 brands measured in SKINCARE. Its Brand Trust index reads 10.38 and Brand Desire 7.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 1.83 | 1.11 |
| Jun ’25 | — | 5.51 | 3.36 |
| Jul ’25 | 3.50 | 13.89 | 9.12 |
| Aug ’25 | 11.51 | 8.03 | 13.48 |
| Oct ’25 | — | 6.83 | 4.19 |
| Feb ’26 | — | 3.30 | 2.02 |
| Apr ’26 | 0.94 | 6.58 | 3.05 |
| May ’26 | 3.36 | 5.81 | 5.93 |
| Jun ’26 | — | 41.44 | 23.20 |
| Jul ’26 | 35.42 | 34.03 | 39.42 |
| Aug ’26 | 0.77 | 3.06 | 1.30 |
| Oct ’26 | 10.38 | 7.34 | 10.51 |