SKINCARE
OLAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 8th of 20 in SKINCARE
Buying Intent
28
8th in category
Brand Trust
3
index value
Brand Desire
46
index value
As of Jun ’26, OLAY records a Buying Intent index of 28, placing it 8th of 20 brands measured in SKINCARE. Its Brand Trust index reads 3 and Brand Desire 46. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 2 | 1 |
| Jun ’25 | — | 6 | 3 |
| Jul ’25 | 4 | 14 | 9 |
| Aug ’25 | 12 | 8 | 14 |
| Oct ’25 | — | 7 | 4 |
| Feb ’26 | — | 3 | 2 |
| Apr ’26 | 6 | 12 | 10 |
| May ’26 | 3 | 6 | 6 |
| Jun ’26 | 3 | 46 | 28 |