SKINCARE
OLAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 18th of 22 in SKINCARE
Buying Intent
1
18th in category
Brand Trust
1
index value
Brand Desire
3
index value
As of Aug ’26, OLAY records a Buying Intent index of 1, placing it 18th of 22 brands measured in SKINCARE. Its Brand Trust index reads 1 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 2 | 1 |
| Jun ’25 | — | 6 | 3 |
| Jul ’25 | 4 | 14 | 9 |
| Aug ’25 | 12 | 8 | 14 |
| Oct ’25 | — | 7 | 4 |
| Feb ’26 | — | 3 | 2 |
| Apr ’26 | 6 | 12 | 10 |
| May ’26 | 3 | 6 | 6 |
| Jun ’26 | 3 | 46 | 28 |
| Jul ’26 | 40 | 34 | 42 |
| Aug ’26 | 1 | 3 | 1 |