INNERWEAR
RUPA FRONTLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 8 in INNERWEAR
Buying Intent
20
3rd in category
Brand Trust
—
index value
Brand Desire
36
index value
As of Aug ’26, RUPA FRONTLINE records a Buying Intent index of 20, placing it 3rd of 8 brands measured in INNERWEAR. Its Brand Trust index reads — and Brand Desire 36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 36 | 20 |