FABRICARE
SAFED — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 13th of 15 in FABRICARE
Buying Intent
1.53
13th in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, SAFED records a Buying Intent index of 1.53, placing it 13th of 15 brands measured in FABRICARE. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 7.31 | — | 4.07 |
| Oct ’26 | — | 2.50 | 1.53 |