TELEVISIONS

VU — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 30th of 30 in TELEVISIONS

Buying Intent

0.76

30th in category

Brand Trust

1.51

index value

Brand Desire

—

index value

As of Oct ’26, VU records a Buying Intent index of 0.76, placing it 30th of 30 brands measured in TELEVISIONS. Its Brand Trust index reads 1.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	1.51	—	0.76

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