FABRICARE
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 17 in FABRICARE
Buying Intent
11
10th in category
Brand Trust
1
index value
Brand Desire
22
index value
As of Aug ’26, WHIRLPOOL records a Buying Intent index of 11, placing it 10th of 17 brands measured in FABRICARE. Its Brand Trust index reads 1 and Brand Desire 22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 1 | 22 | 11 |