SKINCARE

WISHCARE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 20th of 22 in SKINCARE

Buying Intent

2.24

20th in category

Brand Trust

1.00

index value

Brand Desire

3.13

index value

As of Oct ’26, WISHCARE records a Buying Intent index of 2.24, placing it 20th of 22 brands measured in SKINCARE. Its Brand Trust index reads 1.00 and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jul ’26	3.16	—	1.60
Oct ’26	1.00	3.13	2.24

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