MENSWEAR
ZODIAC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 10 in MENSWEAR
Buying Intent
20
5th in category
Brand Trust
15
index value
Brand Desire
16
index value
As of Jun ’26, ZODIAC records a Buying Intent index of 20, placing it 5th of 10 brands measured in MENSWEAR. Its Brand Trust index reads 15 and Brand Desire 16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 2 | 4 | 3 |
| Jul ’25 | 3 | 7 | 6 |
| Aug ’25 | 4 | 6 | 6 |
| Sep ’25 | — | 12 | 8 |
| Oct ’25 | 28 | 17 | 25 |
| Nov ’25 | 5 | 8 | 11 |
| Dec ’25 | — | 5 | 3 |
| Jan ’26 | — | 9 | 5 |
| Mar ’26 | 1 | 1 | 1 |
| Apr ’26 | 48 | 55 | 64 |
| May ’26 | 32 | 24 | 32 |
| Jun ’26 | 15 | 16 | 20 |