MENSWEAR
ZODIAC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 8th of 18 in MENSWEAR
Buying Intent
5.17
8th in category
Brand Trust
2.22
index value
Brand Desire
5.82
index value
As of Oct ’26, ZODIAC records a Buying Intent index of 5.17, placing it 8th of 18 brands measured in MENSWEAR. Its Brand Trust index reads 2.22 and Brand Desire 5.82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 3.87 | 6.42 | 5.88 |
| Sep ’25 | — | 12.27 | 7.50 |
| Oct ’25 | 27.46 | 17.32 | 24.79 |
| Nov ’25 | 4.84 | 8.00 | 10.70 |
| Dec ’25 | — | 5.38 | 3.29 |
| Jan ’26 | — | 8.89 | 5.43 |
| Mar ’26 | 1.31 | 1.34 | 1.41 |
| Apr ’26 | 48.54 | 55.00 | 64.31 |
| May ’26 | 31.80 | 23.83 | 32.10 |
| Jun ’26 | 15.17 | 16.54 | 20.34 |
| Jul ’26 | 10.53 | 46.18 | 31.22 |
| Oct ’26 | 2.22 | 5.82 | 5.17 |