MENSWEAR
TURTLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 12 in MENSWEAR
Buying Intent
31
2nd in category
Brand Trust
24
index value
Brand Desire
34
index value
As of Aug ’26, TURTLE records a Buying Intent index of 31, placing it 2nd of 12 brands measured in MENSWEAR. Its Brand Trust index reads 24 and Brand Desire 34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2 | 1 |
| Nov ’25 | 11 | 10 | 17 |
| Feb ’26 | 8 | 8 | 10 |
| Jul ’26 | 5 | 13 | 11 |
| Aug ’26 | 24 | 34 | 31 |