MENSWEAR
TURTLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 14 in MENSWEAR
Buying Intent
17.31
5th in category
Brand Trust
11.22
index value
Brand Desire
11.64
index value
As of Sep ’26, TURTLE records a Buying Intent index of 17.31, placing it 5th of 14 brands measured in MENSWEAR. Its Brand Trust index reads 11.22 and Brand Desire 11.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.05 | 1.25 |
| Nov ’25 | 11.40 | 9.60 | 17.32 |
| Feb ’26 | 7.65 | 8.05 | 10.21 |
| May ’26 | 45.17 | 9.78 | 30.39 |
| Jul ’26 | 5.26 | 13.09 | 10.65 |
| Aug ’26 | 23.99 | 33.97 | 31.55 |
| Sep ’26 | 11.22 | 11.64 | 17.31 |