MENSWEAR
TURTLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 8th of 11 in MENSWEAR
Buying Intent
11
8th in category
Brand Trust
5
index value
Brand Desire
13
index value
As of Jul ’26, TURTLE records a Buying Intent index of 11, placing it 8th of 11 brands measured in MENSWEAR. Its Brand Trust index reads 5 and Brand Desire 13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2 | 1 |
| Nov ’25 | 11 | 10 | 17 |
| Feb ’26 | 8 | 8 | 10 |
| Jul ’26 | 5 | 13 | 11 |