MENSWEAR
PARK AVENUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 12 in MENSWEAR
Buying Intent
14
5th in category
Brand Trust
13
index value
Brand Desire
12
index value
As of Aug ’26, PARK AVENUE records a Buying Intent index of 14, placing it 5th of 12 brands measured in MENSWEAR. Its Brand Trust index reads 13 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 13 | 14 | 16 |
| Jun ’25 | 12 | 19 | 27 |
| Sep ’25 | 26 | 40 | 38 |
| Oct ’25 | 45 | 32 | 43 |
| Nov ’25 | 25 | 47 | 40 |
| Dec ’25 | 56 | 37 | 51 |
| Apr ’26 | 16 | 3 | 10 |
| May ’26 | 4 | 24 | 19 |
| Jun ’26 | 8 | 46 | 30 |
| Jul ’26 | 44 | 21 | 37 |
| Aug ’26 | 13 | 12 | 14 |