MENSWEAR
PARK AVENUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 14 in MENSWEAR
Buying Intent
29.87
3rd in category
Brand Trust
22.73
index value
Brand Desire
29.14
index value
As of Sep ’26, PARK AVENUE records a Buying Intent index of 29.87, placing it 3rd of 14 brands measured in MENSWEAR. Its Brand Trust index reads 22.73 and Brand Desire 29.14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 13.18 | 14.41 | 15.55 |
| Jun ’25 | 11.85 | 18.74 | 27.39 |
| Sep ’25 | 26.12 | 40.22 | 38.32 |
| Oct ’25 | 44.69 | 32.23 | 42.82 |
| Nov ’25 | 25.02 | 47.10 | 40.05 |
| Dec ’25 | 56.24 | 36.62 | 51.19 |
| Apr ’26 | 28.06 | 11.97 | 22.17 |
| May ’26 | 23.78 | 29.37 | 29.10 |
| Jun ’26 | 25.35 | 44.99 | 39.63 |
| Jul ’26 | 49.59 | 34.44 | 47.57 |
| Aug ’26 | 33.71 | 21.81 | 30.75 |
| Sep ’26 | 22.73 | 29.14 | 29.87 |