MENSWEAR
JOHN PLAYERS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 12 in MENSWEAR
Buying Intent
3
8th in category
Brand Trust
5
index value
Brand Desire
1
index value
As of Aug ’26, JOHN PLAYERS records a Buying Intent index of 3, placing it 8th of 12 brands measured in MENSWEAR. Its Brand Trust index reads 5 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 40 | 25 | 36 |
| Aug ’25 | 12 | 30 | 31 |
| Sep ’25 | 2 | 9 | 8 |
| Oct ’25 | 18 | 14 | 18 |
| Nov ’25 | 19 | 29 | 28 |
| Dec ’25 | 35 | 33 | 33 |
| Mar ’26 | 2 | 3 | 2 |
| Apr ’26 | — | 0 | 0 |
| May ’26 | 2 | 2 | 2 |
| Jun ’26 | 4 | 1 | 3 |
| Jul ’26 | 22 | 6 | 16 |
| Aug ’26 | 5 | 1 | 3 |