MENSWEAR
JOHN PLAYERS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 14 in MENSWEAR
Buying Intent
6.82
7th in category
Brand Trust
8.23
index value
Brand Desire
3.09
index value
As of Sep ’26, JOHN PLAYERS records a Buying Intent index of 6.82, placing it 7th of 14 brands measured in MENSWEAR. Its Brand Trust index reads 8.23 and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 11.62 | 29.84 | 31.07 |
| Sep ’25 | 2.47 | 8.57 | 7.59 |
| Oct ’25 | 18.05 | 14.44 | 17.48 |
| Nov ’25 | 19.39 | 29.24 | 27.94 |
| Dec ’25 | 35.27 | 32.61 | 32.89 |
| Mar ’26 | 2.32 | 2.69 | 1.86 |
| Apr ’26 | — | 0.49 | 0.30 |
| May ’26 | 3.36 | 1.85 | 2.83 |
| Jun ’26 | 4.00 | 1.10 | 2.70 |
| Jul ’26 | 22.32 | 5.96 | 16.56 |
| Aug ’26 | 4.93 | 1.02 | 3.12 |
| Sep ’26 | 8.23 | 3.09 | 6.82 |