MENSWEAR
OTTO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 14 in MENSWEAR
Buying Intent
57.94
2nd in category
Brand Trust
38.69
index value
Brand Desire
64.30
index value
As of Sep ’26, OTTO records a Buying Intent index of 57.94, placing it 2nd of 14 brands measured in MENSWEAR. Its Brand Trust index reads 38.69 and Brand Desire 64.30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 3.63 | — | 1.84 |
| Sep ’25 | 7.42 | 13.87 | 17.41 |
| Dec ’25 | 18.66 | 5.04 | 12.09 |
| Jan ’26 | 33.88 | 35.38 | 38.52 |
| Feb ’26 | 130.21 | 29.81 | 91.22 |
| Mar ’26 | 109.86 | 147.94 | 145.99 |
| Apr ’26 | 61.08 | 62.78 | 69.08 |
| May ’26 | 75.22 | 105.39 | 102.96 |
| Jun ’26 | 19.82 | 30.64 | 28.55 |
| Jul ’26 | 29.86 | 21.98 | 29.46 |
| Aug ’26 | 32.54 | 74.05 | 52.30 |
| Sep ’26 | 38.69 | 64.30 | 57.94 |