MENSWEAR
OTTO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 10 in MENSWEAR
Buying Intent
30
3rd in category
Brand Trust
21
index value
Brand Desire
31
index value
As of Jun ’26, OTTO records a Buying Intent index of 30, placing it 3rd of 10 brands measured in MENSWEAR. Its Brand Trust index reads 21 and Brand Desire 31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 5 | 5 | 6 |
| Aug ’25 | 4 | — | 2 |
| Sep ’25 | 7 | 14 | 17 |
| Dec ’25 | 19 | 5 | 12 |
| Jan ’26 | 34 | 35 | 38 |
| Feb ’26 | 130 | 30 | 91 |
| Mar ’26 | 110 | 148 | 146 |
| Apr ’26 | 61 | 63 | 69 |
| May ’26 | 75 | 105 | 103 |
| Jun ’26 | 21 | 31 | 30 |