MENSWEAR
OTTO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 12 in MENSWEAR
Buying Intent
52
1st in category
Brand Trust
32
index value
Brand Desire
74
index value
As of Aug ’26, OTTO records a Buying Intent index of 52, placing it 1st of 12 brands measured in MENSWEAR. Its Brand Trust index reads 32 and Brand Desire 74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 5 | 5 | 6 |
| Aug ’25 | 4 | — | 2 |
| Sep ’25 | 7 | 14 | 17 |
| Dec ’25 | 19 | 5 | 12 |
| Jan ’26 | 34 | 35 | 38 |
| Feb ’26 | 130 | 30 | 91 |
| Mar ’26 | 110 | 148 | 146 |
| Apr ’26 | 61 | 63 | 69 |
| May ’26 | 75 | 105 | 103 |
| Jun ’26 | 21 | 31 | 30 |
| Jul ’26 | 30 | 22 | 29 |
| Aug ’26 | 32 | 74 | 52 |