MENSWEAR
MUFTI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 14 in MENSWEAR
Buying Intent
14.69
6th in category
Brand Trust
9.78
index value
Brand Desire
15.23
index value
As of Sep ’26, MUFTI records a Buying Intent index of 14.69, placing it 6th of 14 brands measured in MENSWEAR. Its Brand Trust index reads 9.78 and Brand Desire 15.23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2.42 | 3.20 | 3.03 |
| Sep ’25 | — | 2.05 | 1.25 |
| Oct ’25 | 17.42 | 13.82 | 17.43 |
| Nov ’25 | 11.40 | 5.29 | 9.40 |
| Dec ’25 | 6.10 | 5.04 | 6.16 |
| Apr ’26 | 52.93 | 11.73 | 28.98 |
| May ’26 | 11.61 | 4.63 | 8.11 |
| Jun ’26 | 28.62 | 22.90 | 29.07 |
| Jul ’26 | 12.21 | 26.32 | 22.76 |
| Aug ’26 | 10.40 | 26.70 | 21.53 |
| Sep ’26 | 9.78 | 15.23 | 14.69 |