MENSWEAR
MUFTI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 12 in MENSWEAR
Buying Intent
22
4th in category
Brand Trust
10
index value
Brand Desire
27
index value
As of Aug ’26, MUFTI records a Buying Intent index of 22, placing it 4th of 12 brands measured in MENSWEAR. Its Brand Trust index reads 10 and Brand Desire 27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | 3 | 3 |
| Sep ’25 | — | 2 | 1 |
| Oct ’25 | 17 | 14 | 17 |
| Nov ’25 | 11 | 5 | 9 |
| Dec ’25 | 6 | 5 | 6 |
| Apr ’26 | 53 | 12 | 29 |
| May ’26 | 12 | 11 | 11 |
| Jun ’26 | 29 | 26 | 31 |
| Jul ’26 | 12 | 26 | 23 |
| Aug ’26 | 10 | 27 | 22 |