Buying Intent Index, powered by TRA Research

BII Reports

Published reports from the Buying Intent Index

Category and market readings built on stored Buying Intent, Trust and Desire figures. Each report is free to read here and to download.

Indian AI brands account for 96% of AI brand responses

The first six-month reading of the AI category in the Buying Intent Index. Task-specific Indian AI brands hold higher Buying Intent than global general-purpose AI brands, and the category reads as an Aspirational Insider: trusted the way a friend is trusted, wanted as a way of being on the inside of what comes next.

Category report · March to Aug ’26
Published 17 Sep ’26 · 3 pages · Buying Intent measures keenness to buy; it does not measure transactions.
Download the report (PDF)
See contents · 3 pages
Page 1: headline findings, share of respondents naming an AI brand by month, and where AI stands among all categories
Page 1 of 3
Page 2: the four Indian AI brands, their August Buying Intent, Trust and Desire, category order by month, and what it means for marketers
Page 2 of 3
Page 3: how AI brands are seen, the Aspirational Insider identity, the seven leading behaviours and the comparison with the rest of Technology
Page 3 of 3
Download the report (PDF)

Source: Buying Intent Index, BuyingIntent.in, by TRA Research.