The first six-month reading of the AI category in the Buying Intent Index. Task-specific Indian AI brands hold higher Buying Intent than global general-purpose AI brands, and the category reads as an Aspirational Insider: trusted the way a friend is trusted, wanted as a way of being on the inside of what comes next.
12.5%
of respondents named an AI brand unprompted in August, from 0.9% in May
96%
of AI brand mentions go to four Indian brands: Murf AI, Gan AI, Wysa and Sarvam
Top 18%
of all categories on Category Buying Intent in August
29.1%
of the AI category’s Buying Intent is held by Murf AI, the leader since June
Published 17 September 2026 · 3 pages · Source: Buying Intent Index, BuyingIntent.in, by TRA Research. Buying Intent measures keenness to buy; it does not measure transactions.
