Festive 2026 begins with contrasting Buying Intent: Passenger Vehicles up 56%, while Watches and Water Purifiers trail last year
BuyingIntent.in’s latest festive-season readings reveal an uneven start, with Passenger Vehicles, Laptops and Motorcycles showing stronger Buying Intent, while several other categories remain below September 2025 levels
September Buying Intent shows shifts becoming trends: FMCG & F&B weaken; Digital & BFSI rise YoY
Bajaj & TTK Prestige biggest gainers, Dell & Flipkart register highest falls
Indian AI brands account for 96% of AI brand responses in August: BuyingIntent.in
Indian task-specific AI brands have higher Buying Intent than global general-purpose AI brands
TRA’s Buying Intent Index Reveals How Festive Buying Intent Is Shifting Across Urban India – City Belt by City Belt
Apparel and beauty strengthen in Delhi-NCR, mobility gains in Kolkata, while Mumbai enters the festive season with broad cross-category momentum
August India BI declines 0.60% to 98.80 over July; 18 of 35 super-categories contract
With Hyundai, TVS, Dell, Toyota, Honda at top - Four-Wheelers & Motorcycle Manufacturers lead
TRA’s Brand Buying Intent Toppers in July 2026 are Maruti Suzuki, Tata Motors & Dell; Tata Tea, Oppo & Tata Salt Decline
TRA's July 2026 Brand Buying Intent: Maruti Suzuki, Tata Motors and Dell led the gainers; Tata Tea, Oppo and Tata Salt led the decliners.
TRA’s ‘India Buying Intent’ eases slightly to 99.40 in July 2026
TRA's India Buying Intent eased 0.20% to 99.40 in July 2026; Automobile and Consumer Electronics posted the two largest single-month category gains.
Brand Buying Intent Toppers in June 2026 — Tata Tea, Britannia & SBI;
TRA's June 2026 Brand Buying Intent: Tata Tea, Britannia and SBI led the gainers; Titan, Honda and Daikin led the decliners.
TRA Research’s India Buying Intent rises to 99.60 in June 2026, but recovery remains selective
June India BI gains 1.01% over May; only 11 of 35 super-categories expand, signalling a market that is improving but not yet broad-based.
TRA Research Launches India Buying Intent Index (BII)
May 2026 BII rose 2.6% from March 2026, and was 3.9% above the January level.