TRA’s Buying Intent Index Reveals How Festive Buying Intent Is Shifting Across Urban India – City Belt by City Belt
Apparel and beauty strengthen in Delhi-NCR, mobility gains in Kolkata, while Mumbai enters the festive season with broad cross-category momentum
August India BI declines 0.60% to 98.80 over July; 18 of 35 super-categories contract
With Hyundai, TVS, Dell, Toyota, Honda at top - Four-Wheelers & Motorcycle Manufacturers lead
TRA’s Brand Buying Intent Toppers in July 2026 are Maruti Suzuki, Tata Motors & Dell; Tata Tea, Oppo & Tata Salt Decline
TRA's July 2026 Brand Buying Intent: Maruti Suzuki, Tata Motors and Dell led the gainers; Tata Tea, Oppo and Tata Salt led the decliners.
TRA’s ‘India Buying Intent’ eases slightly to 99.40 in July 2026
TRA's India Buying Intent eased 0.20% to 99.40 in July 2026; Automobile and Consumer Electronics posted the two largest single-month category gains.
Brand Buying Intent Toppers in June 2026 — Tata Tea, Britannia & SBI;
TRA's June 2026 Brand Buying Intent: Tata Tea, Britannia and SBI led the gainers; Titan, Honda and Daikin led the decliners.
TRA Research’s India Buying Intent rises to 99.60 in June 2026, but recovery remains selective
June India BI gains 1.01% over May; only 11 of 35 super-categories expand, signalling a market that is improving but not yet broad-based.
TRA Research Launches India Buying Intent Index (BII)
May 2026 BII rose 2.6% from March 2026, and was 3.9% above the January level.