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Press Releases

Official monthly press releases from the India Buying Intent Index, by TRA Research.

June 2026
Press Release

Brand Buying Intent Toppers in June 2026 — Tata Tea, Britannia & SBI;

TRA's June 2026 Brand Buying Intent: Tata Tea, Britannia and SBI led the gainers; Titan, Honda and Daikin led the decliners.

03 Jul 2026
Press Release

TRA Research’s India Buying Intent rises to 99.60 in June 2026, but recovery remains selective

June India BI gains 1.01% over May; only 11 of 35 super-categories expand, signalling a market that is improving but not yet broad-based.

03 Jul 2026
May 2026
Press Release

TRA Research Launches India Buying Intent Index (BII)

May 2026 BII rose 2.6% from March 2026, and was 3.9% above the January level.

05 Jun 2026