No. 02
A City Is Many Markets – And Data Can Make Brand Hypothesis Testing Easier
How brands can use city zones as real-world test markets
No. 01
June 2026 cycle
June Followed India’s Many Calendars
Consumer buying intent expanded in 12 of 31 super categories and contracted in 19. The pattern was not random: school reopening, summer travel, persistent heat and the advancing monsoon pulled categories in different directions.