The monthly summary of the Buying Intent Index. The national reading dipped for a second month while Technology and Automobile strengthened and Food & Beverage and FMCG softened. It lists the twenty brands that moved most each way, who leads on Trust and Desire, and the leading brands inside the larger super-categories.
98.8
India Buying Intent in August, down 0.6 from July and up 1.1 on August 2025
+13.6%
Technology, the biggest step among the larger super-categories
+301.7
Hyundai’s gain in Buying Intent, the largest of the month
62.6%
of buying decisions were weighed up rather than made on instinct
Published 23 September 2026 · 10 pages · Source: Buying Intent Index, BuyingIntent.in, by TRA Research. Buying Intent measures keenness to buy; it does not measure transactions.
