WATER PURIFIERS
AQUAFRESH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 9 in WATER PURIFIERS
Buying Intent
60
5th in category
Brand Trust
29
index value
Brand Desire
80
index value
As of Aug ’26, AQUAFRESH records a Buying Intent index of 60, placing it 5th of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 29 and Brand Desire 80. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 61 | 2 | 35 |
| Dec ’25 | 1 | 6 | 3 |
| Jan ’26 | 116 | 33 | 76 |
| Feb ’26 | 52 | 39 | 44 |
| Aug ’26 | 29 | 80 | 60 |