SALT
CAPTAIN COOK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 8 in SALT
Buying Intent
2
4th in category
Brand Trust
2
index value
Brand Desire
3
index value
As of Aug ’26, CAPTAIN COOK records a Buying Intent index of 2, placing it 4th of 8 brands measured in SALT. Its Brand Trust index reads 2 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 2 | 3 | 2 |