SALT
NIRMA SHUDH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 7 in SALT
Buying Intent
1
5th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Aug ’26, NIRMA SHUDH records a Buying Intent index of 1, placing it 5th of 7 brands measured in SALT. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 63 | 8 | 43 |
| Sep ’25 | 6 | 27 | 20 |
| Oct ’25 | 45 | 11 | 31 |
| Nov ’25 | 3 | 34 | 23 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | 3 | — | 1 |
| Aug ’26 | — | 2 | 1 |