SHAMPOO
CHIK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 13 in SHAMPOO
Buying Intent
36.57
5th in category
Brand Trust
38.89
index value
Brand Desire
26.65
index value
As of Oct ’26, CHIK records a Buying Intent index of 36.57, placing it 5th of 13 brands measured in SHAMPOO. Its Brand Trust index reads 38.89 and Brand Desire 26.65. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 48.84 | 42.74 | 50.13 |
| Dec ’25 | 39.90 | 36.12 | 39.63 |
| Jan ’26 | 61.06 | 74.31 | 74.53 |
| Feb ’26 | 35.29 | 43.89 | 44.32 |
| Mar ’26 | 47.35 | 57.99 | 59.58 |
| Apr ’26 | 9.30 | 24.82 | 19.69 |
| May ’26 | 122.22 | 22.13 | 77.37 |
| Jun ’26 | 2.13 | 2.60 | 3.12 |
| Jul ’26 | 2.11 | 2.62 | 2.66 |
| Aug ’26 | 34.75 | 2.45 | 20.73 |
| Sep ’26 | 1.53 | 1.06 | 0.63 |
| Oct ’26 | 38.89 | 26.65 | 36.57 |