MENSWEAR
COLORPLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 9th of 10 in MENSWEAR
Buying Intent
2
9th in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Jun ’26, COLORPLUS records a Buying Intent index of 2, placing it 9th of 10 brands measured in MENSWEAR. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 4 | 5 |
| Oct ’25 | 39 | 2 | 23 |
| Nov ’25 | 4 | 2 | 4 |
| Apr ’26 | 3 | 8 | 6 |
| May ’26 | 6 | 8 | 11 |
| Jun ’26 | 1 | 2 | 2 |