SPICES
EASTERN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 9th of 20 in SPICES
Buying Intent
12.32
9th in category
Brand Trust
10.05
index value
Brand Desire
8.09
index value
As of Oct ’26, EASTERN records a Buying Intent index of 12.32, placing it 9th of 20 brands measured in SPICES. Its Brand Trust index reads 10.05 and Brand Desire 8.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 4.35 | — | 2.21 |
| Oct ’26 | 10.05 | 8.09 | 12.32 |