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DEO/PERFUME

ENGAGE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 13th of 17 in DEO/PERFUME

Buying Intent
3
13th in category
Brand Trust
2
index value
Brand Desire
3
index value
As of Aug ’26, ENGAGE records a Buying Intent index of 3, placing it 13th of 17 brands measured in DEO/PERFUME. Its Brand Trust index reads 2 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’2511
May ’2521
Jul ’25233
Aug ’25286
Sep ’25233
Oct ’2510
Nov ’2561618
Jan ’268815
Feb ’2632
Mar ’2611
May ’2642
Aug ’26233

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