DEO/PERFUME
ENGAGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 13th of 18 in DEO/PERFUME
Buying Intent
4.07
13th in category
Brand Trust
6.03
index value
Brand Desire
1.67
index value
As of Oct ’26, ENGAGE records a Buying Intent index of 4.07, placing it 13th of 18 brands measured in DEO/PERFUME. Its Brand Trust index reads 6.03 and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 2.20 | — | 1.11 |
| Jul ’25 | 1.87 | 3.10 | 2.83 |
| Aug ’25 | 1.94 | 7.56 | 6.53 |
| Sep ’25 | 2.47 | 3.07 | 3.12 |
| Oct ’25 | 0.74 | — | 0.38 |
| Nov ’25 | 5.81 | 15.97 | 17.69 |
| Jan ’26 | 8.07 | 8.09 | 14.86 |
| Feb ’26 | — | 3.30 | 2.02 |
| Mar ’26 | — | 1.34 | 0.82 |
| May ’26 | — | 3.48 | 2.12 |
| Aug ’26 | 1.97 | 2.90 | 3.12 |
| Oct ’26 | 6.03 | 1.67 | 4.07 |