FAST FASHION
FASHION NOVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 6 in FAST FASHION
Buying Intent
20.14
5th in category
Brand Trust
36.13
index value
Brand Desire
—
index value
As of Oct ’26, FASHION NOVA records a Buying Intent index of 20.14, placing it 5th of 6 brands measured in FAST FASHION. Its Brand Trust index reads 36.13 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 36.13 | — | 20.14 |