FAST FASHION
GAP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 6 in FAST FASHION
Buying Intent
0.51
6th in category
Brand Trust
1.00
index value
Brand Desire
—
index value
As of Oct ’26, GAP records a Buying Intent index of 0.51, placing it 6th of 6 brands measured in FAST FASHION. Its Brand Trust index reads 1.00 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2.90 | 1.77 |
| Aug ’25 | 11.00 | 6.42 | 13.09 |
| Sep ’25 | 3.71 | 3.84 | 3.79 |
| Oct ’25 | 5.58 | 6.15 | 6.58 |
| Nov ’25 | 12.09 | 4.16 | 14.17 |
| Mar ’26 | 6.96 | — | 3.51 |
| Apr ’26 | 22.10 | 32.99 | 30.38 |
| May ’26 | 16.32 | 12.75 | 16.51 |
| Jun ’26 | 20.30 | 28.67 | 27.77 |
| Oct ’26 | 1.00 | — | 0.51 |