FAST FASHION
GAP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 5 in FAST FASHION
Buying Intent
28
3rd in category
Brand Trust
20
index value
Brand Desire
29
index value
As of Jun ’26, GAP records a Buying Intent index of 28, placing it 3rd of 5 brands measured in FAST FASHION. Its Brand Trust index reads 20 and Brand Desire 29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 3 | 2 |
| Aug ’25 | 11 | 6 | 13 |
| Sep ’25 | 4 | 4 | 4 |
| Oct ’25 | 6 | 6 | 7 |
| Nov ’25 | 12 | 4 | 14 |
| Mar ’26 | 7 | — | 4 |
| Apr ’26 | 22 | 33 | 30 |
| May ’26 | 4 | 13 | 10 |
| Jun ’26 | 20 | 29 | 28 |