MALL
FASHION X — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 10 in MALL
Buying Intent
1
9th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Aug ’26, FASHION X records a Buying Intent index of 1, placing it 9th of 10 brands measured in MALL. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 2 | 1 |