UNIVERSITY - FOREIGN

HARVARD UNIVERSITY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 1st of 6 in UNIVERSITY - FOREIGN

Buying Intent

19.27

1st in category

Brand Trust

4.44

index value

Brand Desire

28.86

index value

As of Oct ’26, HARVARD UNIVERSITY records a Buying Intent index of 19.27, placing it 1st of 6 brands measured in UNIVERSITY - FOREIGN. Its Brand Trust index reads 4.44 and Brand Desire 28.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	4.44	28.86	19.27

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