UNIVERSITY - FOREIGN

YALE UNIVERSITY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 5th of 6 in UNIVERSITY - FOREIGN

Buying Intent

2.54

5th in category

Brand Trust

—

index value

Brand Desire

4.17

index value

As of Oct ’26, YALE UNIVERSITY records a Buying Intent index of 2.54, placing it 5th of 6 brands measured in UNIVERSITY - FOREIGN. Its Brand Trust index reads — and Brand Desire 4.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	—	4.17	2.54

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