UNIVERSITY - FOREIGN

UNIVERSITY OF CALIFORNIA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 6th of 6 in UNIVERSITY - FOREIGN

Buying Intent

1.68

6th in category

Brand Trust

2.51

index value

Brand Desire

0.83

index value

As of Oct ’26, UNIVERSITY OF CALIFORNIA records a Buying Intent index of 1.68, placing it 6th of 6 brands measured in UNIVERSITY - FOREIGN. Its Brand Trust index reads 2.51 and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	2.51	0.83	1.68

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