UNIVERSITY - FOREIGN

PRINCETON UNIVERSITY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 4th of 6 in UNIVERSITY - FOREIGN

Buying Intent

11.86

4th in category

Brand Trust

1.00

index value

Brand Desire

21.64

index value

As of Oct ’26, PRINCETON UNIVERSITY records a Buying Intent index of 11.86, placing it 4th of 6 brands measured in UNIVERSITY - FOREIGN. Its Brand Trust index reads 1.00 and Brand Desire 21.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	1.00	21.64	11.86

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