UNIVERSITY - FOREIGN

OXFORD — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 6 in UNIVERSITY - FOREIGN

Buying Intent

17.66

2nd in category

Brand Trust

3.33

index value

Brand Desire

27.48

index value

As of Oct ’26, OXFORD records a Buying Intent index of 17.66, placing it 2nd of 6 brands measured in UNIVERSITY - FOREIGN. Its Brand Trust index reads 3.33 and Brand Desire 27.48. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
May ’25	—	5.71	3.48
Apr ’26	—	2.19	1.34
Oct ’26	3.33	27.48	17.66

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