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UNIVERSITY - FOREIGN — Brand Buying Intent in India
India’s Buying Intent Index · Oct ’26 · 6 brands measured
As of Oct ’26, HARVARD UNIVERSITY leads UNIVERSITY - FOREIGN on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | HARVARD UNIVERSITY | 4.44 | 28.86 | 19.27 |
| 2 | OXFORD | 3.33 | 27.48 | 17.66 |
| 3 | UNIVERSITY OF CAMBRIDGE | 2.01 | 27.92 | 16.66 |
| 4 | PRINCETON UNIVERSITY | 1.00 | 21.64 | 11.86 |
| 5 | YALE UNIVERSITY | — | 4.17 | 2.54 |
| 6 | UNIVERSITY OF CALIFORNIA | 2.51 | 0.83 | 1.68 |