UNIVERSITY - FOREIGN

UNIVERSITY OF CAMBRIDGE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 6 in UNIVERSITY - FOREIGN

Buying Intent

16.66

3rd in category

Brand Trust

2.01

index value

Brand Desire

27.92

index value

As of Oct ’26, UNIVERSITY OF CAMBRIDGE records a Buying Intent index of 16.66, placing it 3rd of 6 brands measured in UNIVERSITY - FOREIGN. Its Brand Trust index reads 2.01 and Brand Desire 27.92. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	2.01	27.92	16.66

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