MENSWEAR
INDIGO NATION — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 12 in MENSWEAR
Buying Intent
2
10th in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Aug ’26, INDIGO NATION records a Buying Intent index of 2, placing it 10th of 12 brands measured in MENSWEAR. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | — | 1 |
| Jun ’25 | 1 | 3 | 3 |
| Sep ’25 | — | 2 | 1 |
| Oct ’25 | 3 | 6 | 6 |
| Nov ’25 | 2 | — | 1 |
| Dec ’25 | 5 | 3 | 5 |
| Apr ’26 | — | 3 | 2 |
| May ’26 | 4 | 4 | 4 |
| Jun ’26 | — | 6 | 3 |
| Jul ’26 | — | 3 | 2 |
| Aug ’26 | 1 | 2 | 2 |