COSMETICS

INSIGHT — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 14th of 22 in COSMETICS

Buying Intent

5.24

14th in category

Brand Trust

2.51

index value

Brand Desire

4.17

index value

As of Oct ’26, INSIGHT records a Buying Intent index of 5.24, placing it 14th of 22 brands measured in COSMETICS. Its Brand Trust index reads 2.51 and Brand Desire 4.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jun ’26	3.20	0.88	2.16
Oct ’26	2.51	4.17	5.24

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