DIVERSIFIED · FMCG

MARICO — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 9th of 10 in DIVERSIFIED · FMCG

Buying Intent

2.24

9th in category

Brand Trust

1.00

index value

Brand Desire

3.13

index value

As of Oct ’26, MARICO records a Buying Intent index of 2.24, placing it 9th of 10 brands measured in DIVERSIFIED · FMCG. Its Brand Trust index reads 1.00 and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	1.00	3.13	2.24

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