HAIR COLOUR

MATRIX — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 9th of 9 in HAIR COLOUR

Buying Intent

0.64

9th in category

Brand Trust

—

index value

Brand Desire

1.04

index value

As of Oct ’26, MATRIX records a Buying Intent index of 0.64, placing it 9th of 9 brands measured in HAIR COLOUR. Its Brand Trust index reads — and Brand Desire 1.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	—	1.04	0.64

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