ICE CREAM/FROZEN DESSERT
MOTHER DAIRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 13 in ICE CREAM/FROZEN DESSERT
Buying Intent
98
5th in category
Brand Trust
67
index value
Brand Desire
108
index value
As of Jun ’26, MOTHER DAIRY records a Buying Intent index of 98, placing it 5th of 13 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 67 and Brand Desire 108. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 32 | 18 |
| May ’25 | 2 | — | 1 |
| Jul ’25 | — | 1 | 0 |
| Sep ’25 | 8 | 5 | 8 |
| Oct ’25 | 124 | 135 | 146 |
| Nov ’25 | — | 25 | 14 |
| Mar ’26 | 98 | 4 | 53 |
| Apr ’26 | 67 | 125 | 107 |
| May ’26 | 104 | 41 | 84 |
| Jun ’26 | 67 | 108 | 98 |