ICE CREAM/FROZEN DESSERT
MOTHER DAIRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 14 in ICE CREAM/FROZEN DESSERT
Buying Intent
4.60
11th in category
Brand Trust
1.02
index value
Brand Desire
6.86
index value
As of Sep ’26, MOTHER DAIRY records a Buying Intent index of 4.60, placing it 11th of 14 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 1.02 and Brand Desire 6.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 2.48 | — | 1.25 |
| Jul ’25 | — | 0.77 | 0.47 |
| Sep ’25 | 7.90 | 5.19 | 8.34 |
| Oct ’25 | 124.46 | 135.37 | 145.76 |
| Nov ’25 | — | 25.05 | 14.50 |
| Mar ’26 | 98.00 | 4.30 | 52.82 |
| Apr ’26 | 66.64 | 124.92 | 107.45 |
| May ’26 | 103.99 | 41.40 | 83.80 |
| Jun ’26 | 67.02 | 107.79 | 98.29 |
| Jul ’26 | 121.91 | 98.23 | 128.51 |
| Aug ’26 | 5.53 | 34.24 | 24.30 |
| Sep ’26 | 1.02 | 6.86 | 4.60 |