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ICE CREAM/FROZEN DESSERT

MOTHER DAIRY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 7th of 18 in ICE CREAM/FROZEN DESSERT

Buying Intent
24
7th in category
Brand Trust
6
index value
Brand Desire
34
index value
As of Aug ’26, MOTHER DAIRY records a Buying Intent index of 24, placing it 7th of 18 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 6 and Brand Desire 34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’25—3218
May ’252—1
Jul ’25—10
Sep ’25858
Oct ’25124135146
Nov ’25—2514
Mar ’2698453
Apr ’2667125107
May ’261044184
Jun ’266710898
Jul ’2612298128
Aug ’2663424

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