COSMETICS
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 19th of 22 in COSMETICS
Buying Intent
1.53
19th in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, NIVEA records a Buying Intent index of 1.53, placing it 19th of 22 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1.86 | 0.77 | 1.41 |
| Jul ’26 | 2.11 | 77.38 | 44.62 |
| Oct ’26 | — | 2.50 | 1.53 |