BISCUITS - BRAND

PARLE HAPPY HAPPY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 13th of 13 in BISCUITS - BRAND

Buying Intent

0.51

13th in category

Brand Trust

—

index value

Brand Desire

0.83

index value

As of Oct ’26, PARLE HAPPY HAPPY records a Buying Intent index of 0.51, placing it 13th of 13 brands measured in BISCUITS - BRAND. Its Brand Trust index reads — and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	—	0.83	0.51

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