COSMETICS
PLUM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 9th of 21 in COSMETICS
Buying Intent
30
9th in category
Brand Trust
55
index value
Brand Desire
3
index value
As of Jun ’26, PLUM records a Buying Intent index of 30, placing it 9th of 21 brands measured in COSMETICS. Its Brand Trust index reads 55 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 49 | — | 27 |
| Jun ’26 | 55 | 3 | 30 |