COSMETICS
PLUM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 16th of 22 in COSMETICS
Buying Intent
3.05
16th in category
Brand Trust
—
index value
Brand Desire
5.01
index value
As of Oct ’26, PLUM records a Buying Intent index of 3.05, placing it 16th of 22 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 5.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 49.00 | — | 27.22 |
| Jun ’26 | 1.07 | — | 0.54 |
| Jul ’26 | — | 27.71 | 15.53 |
| Oct ’26 | — | 5.01 | 3.05 |